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Cold Calling Is A Waste Of Time
Most salespeople nowadays waste tremendous amounts of time cold calling for new business despite the fact that cold calling is an obsolete, Industrial Age sales technique that is no longer viable in our new Information Age economy. In so many areas of business and life in general, new and efficient Information Age methods have been accepted and embraced, but for some reason the sales management of most companies today continue to teach, endorse, and even force the concept of "cold calling" on their salespeople, despite the fact that cold calling no longer produces the sales results it did ten or twenty years ago and in many cases produces no results at all, other than lost revenues, high salesperson turnover, and even financial bankruptcy.
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